On This Page
- Vietnamese Travel Agent Market
- Vietnam Tourism Boom
- Outbound Travel Growth
- Challenges Vietnamese Agents Face
- Why Vietnamese Agents Need B2B Portals
- DMC Quote Features for Vietnam
- Popular Destinations
- Key Vietnam Travel Hubs
- VND Currency Support
- Getting Started
- Related B2B Portals
- Frequently Asked Questions
Vietnam's travel industry is experiencing unprecedented growth. With over 6.5 million Vietnamese traveling abroad in 2024 and spending an average of VND 40 million per trip, the outbound market represents a staggering VND 260 trillion in annual spending. If you're a Vietnamese travel agent still sourcing through local wholesaler chains without direct B2B travel portal Vietnam access, you're competing with one hand tied behind your back.
I've watched Vietnamese agencies in Ho Chi Minh City, Hanoi, and Da Nang transform their businesses by cutting out middlemen and accessing wholesale rates directly. The math is simple: when a local wholesaler adds 15-20% markup before passing rates to you, and you add another 10-15% for your margin, you end up pricing yourself out of the market. Your clients can check Agoda, Traveloka, and Booking.com in seconds. They know when they're being overcharged.
A direct B2B travel portal connection changes everything. You get the same rates (sometimes better) that wholesalers access, allowing you to price competitively while maintaining healthy margins. And that's exactly what Vietnamese travel agents are figuring out right now.
Understanding the Vietnamese Travel Agent Market
Vietnam has one of Southeast Asia's fastest-growing travel agent ecosystems. According to VNAT (Vietnam National Administration of Tourism), there are over 3,500 licensed international travel companies and another 12,000+ domestic travel businesses operating across the country. The industry ranges from major players like Vietravel and Saigontourist to thousands of small agencies operating from shophouses and online platforms.
But the Vietnamese travel market in 2026 looks nothing like it did five years ago. The middle class has exploded. Budget carriers like VietJet, Bamboo Airways, and Vietnam Airlines' low-cost subsidiary have made international travel accessible to millions who previously couldn't afford it. And Vietnamese consumers have become incredibly savvy about comparing prices across platforms.
The agents who are thriving? They've figured out that you can't compete with OTAs on technology or marketing spend. But you can compete on price (if you have wholesale access) and service (if you understand your clients' needs). A Vietnam travel agent portal like DMC Quote solves the pricing half of that equation.
The Vietnamese Opportunity
Vietnamese outbound travel has grown 340% since 2015. The average Vietnamese family now takes 1.8 international trips per year, up from 0.4 trips a decade ago. With visa-free access to Thailand, Singapore, Malaysia, and other popular destinations, the growth trajectory shows no signs of slowing.
Geographic Distribution of Vietnamese Travel Agents
The Vietnamese travel industry has two major hubs with significant regional markets. Understanding where the business concentrates helps you position your agency:
- Ho Chi Minh City: 45% of registered agencies, handling both corporate accounts and the affluent Southern consumer market
- Hanoi: 30% of agencies, serving Northern Vietnam and the capital's growing middle class
- Da Nang: Emerging hub for Central Vietnam, benefiting from tourism spillover and local business growth
- Nha Trang & Vung Tau: Beach resort cities with significant leisure travel demand
- Can Tho: Gateway for the Mekong Delta region, underserved with growing potential
- Hai Phong: Industrial hub with corporate travel demand and proximity to Ha Long Bay
Types of Vietnamese Travel Businesses
Understanding where you fit helps determine how to best leverage B2B platforms:
Licensed international travel companies (VNAT-certified) handle the full spectrum of outbound services. These agencies benefit most from B2B portals because they're constantly quoting packages and need competitive rates across multiple destinations. If you have an international tourism license, you likely already understand the margin squeeze.
Domestic travel companies primarily focus on domestic Vietnam tourism but increasingly service outbound requests from regular clients. Many are expanding into outbound through partnerships or by upgrading their licenses.
Online travel agents (OTAs and social sellers) operate through Zalo, Facebook, and Instagram. This segment has exploded in Vietnam, with thousands of individuals and small teams selling travel packages through social platforms. They particularly need wholesale access to maintain margins against price-transparent OTAs.
Corporate travel managers handle business travel for Vietnamese companies. With Vietnam's growing export economy, corporate travel demand is substantial, especially for trips to manufacturing hubs in Thailand, Malaysia, and China.
Vietnam's Tourism Boom: The Complete Picture
Vietnam has transformed from a war-scarred nation into one of Asia's hottest tourism destinations. But here's what many overlook: Vietnam is increasingly a source market as much as a destination. The country welcomed 17.5 million international visitors in 2024 while sending 6.5 million Vietnamese abroad. Both numbers represent record highs.
Inbound Tourism (Visitors to Vietnam)
Vietnam's inbound tourism reached 17.5 million arrivals in 2024, generating approximately USD 26 billion in revenue. Top source markets include South Korea, China, Japan, Taiwan, and the United States. Popular destinations span from the bustling streets of Hanoi and Ho Chi Minh City to the beaches of Da Nang, the karst landscapes of Ha Long Bay, and the ancient charm of Hoi An.
This inbound volume creates opportunities for Vietnamese travel agents, but it's a competitive space dominated by major DMCs and large tour operators with established supplier relationships.
Outbound Tourism (Vietnamese Traveling Abroad)
This is where the growth opportunity truly lies. Vietnamese outbound tourism has skyrocketed, driven by several factors:
- Rising incomes: Vietnam's GDP per capita has more than tripled since 2010, creating a massive new middle class with disposable income for travel
- Budget carrier explosion: VietJet and Bamboo Airways have connected major Vietnamese cities to dozens of Asian destinations at affordable fares
- Visa liberalization: Vietnamese citizens enjoy visa-free access to Thailand, Singapore, Malaysia, Philippines, Indonesia, Cambodia, and many other popular destinations
- Social media influence: Vietnamese consumers are heavily influenced by travel content on Facebook, YouTube, TikTok, and Zalo
- Holiday patterns: Tet (Lunar New Year), September 2 National Day, and long weekends drive predictable outbound peaks
Peak Season Insight
Vietnamese outbound travel peaks during Tet (late January-February), the April 30/May 1 holiday period, September 2 National Day weekend, and December-January. Smart agents pre-book inventory 60-90 days ahead for these periods when hotel availability tightens and rates spike. B2B portal access lets you lock in rates before the rush hits.
Vietnam Outbound Travel: Where Are They Going?
Understanding Vietnamese travel preferences is crucial for sourcing the right inventory. Here's where Vietnamese travelers are heading and why:
| Destination | Annual Visitors | Key Attractions | B2B Margin Potential |
|---|---|---|---|
| Thailand | 1.8 million | Bangkok shopping, Phuket beaches, temples | 15-25% |
| South Korea | 650,000 | K-pop culture, Seoul shopping, ski resorts | 18-30% |
| Japan | 520,000 | Cherry blossoms, anime, technology, food | 20-35% |
| Singapore | 480,000 | Universal Studios, shopping, family-friendly | 15-22% |
| Taiwan | 350,000 | Night markets, Taroko Gorge, bubble tea culture | 15-25% |
| Malaysia | 320,000 | Kuala Lumpur, Langkawi, halal food | 18-28% |
| Dubai/UAE | 180,000 | Luxury experiences, desert safaris, shopping | 20-35% |
| Maldives | 85,000 | Honeymoons, overwater villas, diving | 25-40% |
What Makes Vietnamese Travelers Unique
Understanding Vietnamese travel preferences helps you source the right products and price competitively:
Group-oriented: Vietnamese often travel in large groups, whether extended families, friend groups, or company outings. Multi-room bookings and group tour packages are standard. A typical booking might include grandparents, parents, children, aunts, and uncles all traveling together.
Food-focused: Vietnamese travelers are intensely food-focused. Dining is often the primary travel motivation, and Vietnamese tourists will specifically choose destinations known for food experiences. They compare meals to Vietnamese cuisine standards, which are high.
Shopping-driven: Thailand, South Korea, Japan, and Singapore attract Vietnamese travelers partly for shopping. Cosmetics, electronics, brand-name goods, and specialty items drive significant spending.
Photo-conscious: Instagram and Facebook content heavily influence Vietnamese travel decisions. Photogenic destinations matter, and your package recommendations should account for "check-in" photo opportunities at famous locations.
Price-sensitive but quality-aware: Vietnamese consumers compare prices extensively using Traveloka, Agoda, and direct searches. But they're not simply looking for the cheapest option. They want value, which means competitive pricing combined with quality experiences.
Challenges Vietnamese Travel Agents Face in 2026
Let's be honest about the challenges. The Vietnamese travel industry faces real headwinds that require strategic responses:
OTA Price Transparency
Your clients can check hotel prices on Traveloka, Agoda, or Booking.com in 30 seconds flat. If your quote is VND 500,000/night higher, they'll know immediately. This forces agents to either match OTA pricing (destroying margins) or justify the premium through service (time-consuming and inconsistent).
The solution: Access wholesale rates that beat OTA public rates. When you can quote Marina Bay Sands at 15% below Traveloka's price, the entire conversation changes. That's what a B2B travel portal Vietnam connection provides.
Wholesaler Markup Chains
Here's how the traditional supply chain works in Vietnam: International hotels sell to bed banks, who sell to regional wholesalers, who sell to local Vietnamese wholesalers, who finally sell to you. Each layer adds 8-15% markup. By the time rates reach your desk, they've been marked up 3-4 times.
Direct B2B portal access cuts through that chain. You're buying from the same level as the major wholesalers, which immediately gives you a 15-25% pricing advantage.
Currency Fluctuations
The Vietnamese Dong has fluctuated significantly against the USD and regional currencies. When you're quoting in VND but sourcing in USD or SGD, currency movements can eat your margins overnight.
Managing this requires either real-time pricing adjustments or working with platforms that provide transparent, fair conversion rates. At DMC Quote, we offer competitive VND to SGD conversion with rates locked at the time of wallet funding.
Banking and Payment Challenges
Vietnamese banking regulations make international payments more complex than in other markets. Wire transfers require documentation, processing times vary, and some banks add significant forex spreads.
The workaround: Maintain a prepaid wallet balance with your B2B portal. Fund it periodically via SWIFT transfer (Vietcombank, BIDV, and Techcombank all handle these efficiently), then book instantly from your balance without per-transaction payment delays.
Documentation Matters
When sending international wire transfers from Vietnam, ensure your payment purpose is documented correctly. "Travel services prepayment" or similar descriptions expedite processing. Unclear purposes may trigger additional verification from Vietnamese banks.
Why Vietnamese Agents Need Direct B2B Portal Access
The business case for B2B portal access is straightforward. Let me show you the math:
The Traditional Model vs. Direct B2B Access
| Cost Element | Traditional (Via Wholesaler) | Direct B2B Portal |
|---|---|---|
| Hotel base rate | VND 2,000,000 | VND 2,000,000 |
| International wholesaler markup | +10% = VND 2,200,000 | - |
| Local wholesaler markup | +12% = VND 2,464,000 | - |
| B2B platform margin | - | +4% = VND 2,080,000 |
| Your cost | VND 2,464,000 | VND 2,080,000 |
| Your selling price | VND 2,800,000 | VND 2,500,000 |
| Your margin | VND 336,000 (12%) | VND 420,000 (17%) |
| Client savings vs. OTA | VND 0 (at parity) | VND 300,000 (10% cheaper) |
In this example, direct B2B access gives you 25% higher margins AND your client pays 10% less than the OTA price. That's the win-win that builds sustainable travel businesses.
Additional B2B Portal Benefits
- Instant confirmation: No waiting for wholesaler responses. Book and confirm in real-time.
- Broader inventory: Access 50,000+ hotels directly, not just what your wholesaler chooses to offer
- Rate transparency: See net rates clearly, set your own markup, maintain full pricing control
- API integration: For tech-savvy agencies, integrate hotel search directly into your website
- Combined services: Book hotels, tours, and transfers from one platform
- White-label vouchers: Generate professional vouchers with your agency branding
DMC Quote Features for Vietnamese Travel Agents
Here's what you get with DMC Quote's Vietnam travel agent portal:
Wholesale Net Rates
Access the same rates major wholesalers pay. No hidden markups, no surprise fees. You see the net rate, add your margin, and that's your selling price.
Instant Confirmation
99% of bookings confirm instantly. No emails to wholesalers, no waiting for responses. Book, confirm, and send the voucher within minutes.
VND-Friendly Payments
Fund your wallet via SWIFT transfer from any Vietnamese bank. Competitive VND to SGD conversion with transparent rates. No hidden forex fees.
Vietnam Time Zone Support
Our Singapore-based team operates during Vietnamese business hours. Phone, email, and WhatsApp support when you need it.
White-Label Documents
Generate vouchers and invoices with your agency branding. Present professionally to clients without exposing your supplier relationships.
Credit Terms Available
Start with prepaid wallet, then qualify for 7-30 day credit terms based on booking history. Established agents can book now, pay later.
Popular Destinations for Vietnamese Outbound Travel
DMC Quote provides comprehensive wholesale coverage for the destinations Vietnamese travelers most commonly book:
Thailand
1,000+ hotels in Bangkok, Phuket, Pattaya, Chiang Mai. Wholesale rates on SIC tours and transfers.
Singapore
500+ hotels from budget to luxury. Universal Studios, Gardens by the Bay, airport transfers at net rates.
Malaysia
800+ hotels across KL, Langkawi, Penang, Johor Bahru. Genting packages and halal-friendly options.
Dubai & UAE
600+ hotels including Palm Jumeirah, Downtown, JBR. Desert safari, Burj Khalifa, Abu Dhabi tours.
Maldives
200+ resorts from budget to ultra-luxury. Overwater villas, all-inclusive packages, seaplane transfers.
Indonesia
700+ hotels in Bali, Jakarta, Yogyakarta. Villa packages, Ubud retreats, temple tours at wholesale rates.
View our complete destination coverage on the main B2B travel portal page, or explore specific services like wholesale hotel booking and tour packages.
Key Vietnam Travel Agent Hubs
Our Vietnamese agent base spans the country's major commercial and tourism centers. Here's where our partners are located:
Ho Chi Minh City
350+ AgentsHanoi
280+ AgentsDa Nang
85+ AgentsHai Phong
40+ AgentsCan Tho
25+ AgentsNha Trang
30+ AgentsWhether you're based in a major city or a regional market, DMC Quote provides the same wholesale rates and support. Our platform is designed for Vietnamese agents of all sizes, from large tour operators to independent travel consultants.
VND Currency and Payment Support
We understand the banking realities of operating from Vietnam. Here's how payments work:
Funding Your Wallet
- Initiate SWIFT transfer: From your Vietnamese bank (Vietcombank, BIDV, Techcombank, VietinBank, etc.), send a SWIFT transfer to our Singapore account
- VND to SGD conversion: We convert at competitive interbank rates, displayed before you confirm. No hidden spreads.
- Wallet credited: Funds appear in your DMC Quote wallet within 1-2 business days after receipt
- Book instantly: Once funded, book from your balance with instant confirmation
Payment Options Available
- SWIFT wire transfer (VND): Most common for Vietnamese agents. Send VND, we convert and credit SGD.
- USD transfer: If you maintain USD accounts, transfer directly without VND conversion
- Credit card: Visa/Mastercard accepted for smaller amounts (processing fees apply)
- Credit terms: After 3-6 months of booking history, qualify for 7-30 day credit
Pro Tip for Vietnamese Agents
Maintain a comfortable wallet balance (e.g., SGD 5,000-10,000) to avoid per-booking payment delays. Top up when the balance drops below your typical weekly booking volume. This ensures you can always confirm bookings instantly when clients are ready to buy.
Getting Started: Registration for Vietnamese Agents
Here's exactly how to register and start booking at wholesale rates:
Complete Online Registration
Visit our registration page and fill in your company details. Takes about 10 minutes.
Upload Documentation
Upload your business registration certificate from the Department of Planning and Investment. Add your VNAT international tourism license if you have one (helpful but not mandatory for outbound focus).
Verification (24-48 Hours)
Our team reviews your application and verifies documentation. Most approvals complete within 24-48 hours.
Fund Your Wallet
Once approved, fund your wallet via SWIFT transfer from your Vietnamese bank. We'll send banking details via email.
Start Booking
Search hotels, tours, and transfers. Book at wholesale rates with instant confirmation. Generate vouchers with your agency branding.
Free registration. No minimum bookings. No subscription fees.