GetYourGuide Alternative for Travel Agents in 2026
GetYourGuide's partner program pays roughly 8% on the same prices your clients can see online. A B2B wholesale model hands you the net rate and lets you set the price. Here's the honest comparison.
Quick answer
The best GetYourGuide alternative for travel agents is a true B2B platform with confidential net rates. GetYourGuide pays roughly 8% affiliate commission on prices clients can see; DMC Quote gives you wholesale net rates across Asia, the Maldives and the Middle East, so you set the markup and keep 15-30% instead.
If you book activities for clients, you've probably hit the GetYourGuide ceiling: it's a beautiful marketplace, but it was built for travellers, not agencies. The affiliate program is a nice add-on for content creators. For a working agency, an 8% cut on a price your client can Google in ten seconds isn't a margin - it's a finder's fee.
This isn't a hit piece. GetYourGuide is genuinely excellent at what it does, and for European city experiences its catalogue is hard to beat. But "excellent consumer platform" and "right tool for an agency" are two different things, and conflating them quietly costs agents money on every booking.
Below we lay out exactly how the two models differ, run real numbers on common bookings, and tell you honestly where GetYourGuide still wins. No false claims, no "they're terrible" nonsense - just the maths.
The Affiliate Problem for Agents
An affiliate commission and a wholesale net rate sound similar. They are not. One is a referral fee on a public price; the other is a confidential cost that only you can see. That distinction drives everything.
Thin, Fixed Margin
Around 8% on retail sounds fine until you do a EUR 60 ticket: EUR 4.80 before you've answered a single client question. You can't dial it up for a luxury client or hold the line on a price war - the percentage is set for you.
Transparent Pricing
The price you quote is the public price. Clients can - and do - open the app and book it themselves. "I'll just do it on GetYourGuide" is a sentence every agent has heard, and there's no comeback when the number is identical.
No Real Package Margin
Build a 5-day itinerary at retail and your only profit is the affiliate slice on each component. Add a hotel and a transfer that aren't even on the platform, and the package logistics fall on you for almost nothing.
Consumer Payment Flow
It's pay-as-you-book, card by card. There's no agency wallet, no credit terms, no consolidated billing. That's fine for a tourist booking one tour; it's friction for an agency handling dozens of files a week.
Real agent feedback
"I planned a client's whole Rome day - skip-the-line Colosseum, Vatican timing, the lot. They thanked me and booked it themselves on GetYourGuide. My commission for that afternoon of work was zero."
- Travel Agent, frequent GYG userNone of this is GetYourGuide doing something wrong. It's a consumer marketplace behaving like a consumer marketplace. The mistake is using it as a wholesale source when it was never built to be one.
What GetYourGuide Actually Offers
Credit where it's due. GetYourGuide is one of the strongest activity marketplaces in the world, and there are situations where it's exactly the right tool.
GetYourGuide Strengths
- Europe depth: Best-in-class for European city tours and skip-the-line tickets
- Polished UX: Excellent app, instant confirmation, clear cancellation policies
- Huge catalogue: Tens of thousands of activities worldwide
- Trust: Strong reviews and a recognised consumer brand
- Affiliate-friendly: Genuinely good for bloggers and content sites
Limitations for Agents
- No net rates: Prices match public retail
- Fixed ~8% commission: No markup control
- No white-label: Clients see GYG branding and price
- No hotels/transfers bundle: Activities only
- No credit terms: Pay per booking
- Consumer support: Not an agent account desk
DMC Quote: The B2B Alternative
DMC Quote isn't a consumer site with an agent bolt-on. It's a B2B travel portal built around confidential net rates - the opposite starting point from an affiliate marketplace.
Confidential Net Rates
Rates typically 15-25% below the retail prices on consumer marketplaces, and invisible to your clients. They can't undercut a price they can't see.
You Set the Markup
Price each booking to the client in front of you. Premium itinerary? Mark it up. Competing on a group? Tighten it. The decision is yours, not a fixed 8%.
Complete Packages
Hotels, tours and transfers in one login at wholesale rates. Build the whole trip, not just the tickets.
Verified Agents Only
Access is gated to verified travel businesses, plus credit terms and a dedicated account manager rather than a consumer ticket queue.
DMC Quote at a glance
- Coverage: SE Asia, Maldives, Sri Lanka, Hong Kong, UAE
- 2,500+ tours at net rates
- 15,000+ hotels
- Margins: 15-30% on tours, 20-35% on hotels
- Free registration, agent verification
- Dedicated account manager + WhatsApp
GetYourGuide vs DMC Quote: Full Comparison
Feature by feature, focused on what matters to an agency rather than a tourist.
| Feature | GetYourGuide | DMC Quote | Better for Agents |
|---|---|---|---|
| Business model | B2C marketplace + affiliate | B2B wholesale platform | DMC |
| Rates / pricing | Retail + ~8% commission | Confidential net rates | DMC |
| Typical margin | ~8% fixed | 15-30% (you control) | DMC |
| Markup control | None - fixed rate | Full, per booking | DMC |
| Client price visibility | Same public price | Hidden from clients | DMC |
| Global catalogue size | Tens of thousands of activities | 2,500+ activities (Asia focus) | GYG |
| Europe coverage | Excellent | Limited | GYG |
| SE Asia / Maldives rates | Retail | 15-25% below retail | DMC |
| Hotels | Not available | 15,000+ at wholesale | DMC |
| Transfers | Limited | SIC & private | DMC |
| White-label / quoting | No | Your brand, your price | DMC |
| API | Affiliate API (retail) | B2B API (net rates) | DMC |
| Payment / credit | Pay per booking | Wallet + credit terms | DMC |
| Support | Consumer support | Dedicated account manager | DMC |
| Monthly fees | Free | Free | Tie |
Real Pricing Examples
Numbers settle the argument. Same products, two models.
Example 1: Universal Studios Singapore (1 adult)
GetYourGuide Affiliate
| Retail price: | SGD 82 |
| Commission (~8%): | SGD 6.56 |
| Client pays: | SGD 82 |
| Your profit: | SGD 6.56 |
DMC Quote B2B
| Net rate: | SGD 65 |
| You sell at: | SGD 78 |
| Client pays: | SGD 78 (cheaper) |
| Your profit: | SGD 13 |
Example 2: Bali day-tour package (family of 4)
Package: Ubud day tour + waterfall + private transfer.
GetYourGuide Affiliate
| Activities total: | USD 320 |
| Commission (~8%): | USD 25.60 |
| Transfer: | not on platform |
| Your profit: | USD 25.60 |
DMC Quote B2B
| Net cost (tours + transfer): | USD 248 |
| You sell at: | USD 305 (below retail) |
| Client pays: | USD 305 |
| Your profit: | USD 57 |
Annual impact
| Annual tour bookings | GYG affiliate (8%) | DMC Quote (20% avg) | Difference |
|---|---|---|---|
| $30,000 | $2,400 | $6,000 | +$3,600 |
| $75,000 | $6,000 | $15,000 | +$9,000 |
| $150,000 | $12,000 | $30,000 | +$18,000 |
*Assumes ~8% GYG commission and a conservative 20% average B2B margin. Actual results vary by product mix and markup.
Pros & Cons at a Glance
GetYourGuide
Pros
- Unmatched European catalogue
- Excellent consumer UX and brand trust
- Great for affiliate / content monetisation
- Instant confirmation, free registration
Cons
- ~8% fixed commission, no markup control
- Clients see the same price
- No hotels, transfers or white-label
- Consumer support, no credit terms
DMC Quote
Pros
- Confidential net rates, 15-30% margins
- Full markup control per booking
- Hotels + tours + transfers in one login
- White-label quoting, credit terms, account manager
Cons
- Asia/Maldives/Middle East focus, limited Europe
- Smaller raw catalogue than a global marketplace
- Requires agent verification (24-48h)
The Verdict
If your bookings are mostly European city experiences, or you monetise through content and affiliate links, stay with GetYourGuide - it's the right tool and we won't pretend otherwise.
But if you run an agency selling Asia, the Maldives or the Middle East, the affiliate model is quietly leaking your margin. Confidential net rates plus the ability to bundle hotels and transfers usually means two to three times the profit on the same itinerary - while the client often pays a little less. That's not a marketing line; it's what the tables above show.
The practical approach
Keep both. Use GetYourGuide for Europe and quick affiliate links; use DMC Quote for Asia, the Maldives and the Middle East where wholesale net rates fund your growth. No exclusivity, no monthly fee on either side - just the right tool for each booking.
Frequently Asked Questions
GetYourGuide does not offer a true B2B wholesale portal with net rates. It runs a consumer marketplace plus a partner/affiliate program that pays a commission (commonly around 8%) on its retail prices. The price your client pays is the same one shown publicly. For confidential net rates and 15-30% margins, agents use B2B platforms like DMC Quote.
For agents who want wholesale net rates and full markup control rather than a fixed affiliate commission, DMC Quote is a strong alternative across Southeast Asia, the Maldives and the Middle East. GetYourGuide remains excellent for content creators and European city tours where its catalogue is deepest.
Its partner program typically pays around 8% commission on the retail price of bookings made through your links. Your client sees and pays the same public price. A B2B platform like DMC Quote instead gives you a net rate and lets you set your own selling price, so 15-30% margins are normal.
Yes. DMC Quote sources directly from attractions and local operators and offers net rates typically 15-25% below the retail prices on GetYourGuide - covering theme parks, day tours, transfers and experiences across Asia, plus hotels, so you can build a complete package at wholesale.
GetYourGuide has a partner API, but it returns retail prices with affiliate tracking rather than wholesale net rates. DMC Quote provides a REST/JSON B2B API that returns net rates and supports full booking for tours, hotels and transfers, with integration usually completed in 3-5 days.
It's excellent as a consumer marketplace and for affiliate monetisation, with the deepest European catalogue. It is less suited to agencies needing confidential net rates, white-label quoting, credit terms and dedicated agent support - which is where a purpose-built B2B platform fits better.
Yes - that's the core limitation of the affiliate model. The price you quote is the public retail price, so any client can book it directly. DMC Quote net rates are confidential and visible only to verified agents, so the price your client pays is one they cannot access themselves.
No. Many agents keep both - GetYourGuide for European experiences or quick affiliate links, DMC Quote for Asia, the Maldives and the Middle East where wholesale net rates and bundled hotels plus transfers improve margins. There's no exclusivity and no monthly fee on either side.
Stop Renting Margin. Own It.
Access confidential net rates your clients can't find online. Registration is free, agent verification takes 24-48 hours, and there's no commitment.
No credit card required. No monthly fees. Agent verification ensures exclusive B2B access.