Two hotel rates can put a client in the same room at the same price and still pay you very differently. A net rate gives you a trade price and leaves the selling price to you. A commissionable rate fixes the price and sends you a percentage after the stay, provided the guest actually turns up. Below are plain definitions, a side-by-side table, a worked example and a converter you can use on a live quote.
Quick answer: A net rate is the trade price a hotel or wholesaler charges you, with no commission in it. You add your own markup, set the selling price and collect from the client. A commissionable rate is a price the hotel sets for the public: you sell at that price and the hotel pays you a percentage, usually after the guest checks out. A non-commissionable rate is any price, or part of a price, that pays you no commission at all, which is why net rates are often labelled "net non-commissionable". The rack rate is the full published price of a room type.
Two quick sums. On the left, start from a net rate and a markup to get the selling price and your margin. On the right, start from a commissionable price to see what the commission is really worth. Any currency; nothing you type leaves your browser. It opens on the numbers from the worked example further down.
Estimates before tax and card fees. Hotels normally pay commission after the stay, and a cancelled or no-show booking usually pays nothing. For host-agency splits and monthly totals, use the full travel agent commission calculator.
Three questions sort every hotel rate: who sets the price the client pays, who takes the money from the client, and whether the supplier sends you anything afterwards. Each definition below answers them in a different way.
A net rate is the price a hotel gives the trade with no commission in it. The HSMAI Academy glossary describes it as the rate "excluding commission/taxes" that travel agents, wholesalers and OTAs expect from hotels, and notes that these channels add their markup before advertising it to customers. You'll also see it spelt "nett".
Two things follow. A net rate is confidential, so you never show it to a client on its own. And whether taxes sit inside it varies: many portal rates include them, many direct contracts don't. Read the rate line before you build a quote on it.
A commissionable rate is a price the hotel sets, which you sell unchanged, in return for a percentage of it. HSMAI puts the catch plainly: the agent must charge the retail price set by the hotel, so there is no room to discount or bundle when demand is high. The big chains define the term broadly. Marriott says all published rates and packages available to the general public, with no qualification required, are commissionable.
At both chains it means the public rates anyone can book, paid at a fixed percentage once the stay has happened. The detail differs, and it decides what lands in your account.
| Chain | What counts as commissionable | Rate paid to agencies | How it is paid | Conditions |
|---|---|---|---|---|
| Marriott | All published rates and packages open to the general public with no qualification | 8%, or 10% for agencies in the Preferred Travel Agency programme | One weekly payment and statement, in a supported currency of your choice | Only on consumed (completed) transient stays. Your accreditation number must be on the booking. Missing-commission claims accepted from 45 days to 12 months after departure. |
| Hilton | General public and other commissionable rates, including Best Available, AAA, AARP and TMC or consortia parity rates | Up to 10%. US, Mexico and Canada: 10% of room revenue only. Elsewhere: 8% including tax or 10% excluding tax | Weekly, in your preferred currency, less a 3% processing fee on each commission payment | Agency must be registered with a Hilton-accredited body such as IATA or TIDS. Claims within 12 months of departure. Some countries withhold tax on commission. |
Checked November 2026. Sources: Marriott travel agent commissions policy; Hilton transient commissions. Chain policies change and single hotels can differ, so check before you quote.
A non-commissionable rate is a price, or a slice of one, on which the supplier pays you nothing. The American Society of Travel Advisors (ASTA) defines a non-commissionable fare as a portion of the published price of a product that the supplier designates as paying the advisor no commission.
In hotels it turns up in two forms. Some rates pay nothing at all: the May 2026 ASTA industry brief names net and corporate rates, which are often well below the published or rack rate. Other charges sit inside an otherwise commissionable booking and pay nothing, resort fees being the common one. So "net non-commissionable" on a rate sheet just means the price is your cost and no commission follows.
The rest of the vocabulary is shorter. Rate sheets mix these terms freely, so it helps to pin each one down.
| Term | What it means | Who sees it |
|---|---|---|
| Rack rate | The standard price a hotel assigns to a room type for the year or season, with no discount applied. Also called the walk-in or retail rate. | Everyone |
| BAR (best available rate) | The unqualified public rate on a given day, used as the baseline for other rates. HSMAI notes it replaced rack rates as pricing became more flexible. | Everyone |
| Gross rate | The price to the client, with the commission still inside it. Gross minus commission equals what the supplier keeps. | Client and agent |
| Net rate | The trade price, with no commission inside it. | Trade only |
| Sell rate | What your client pays: your net rate plus markup, or the commissionable price unchanged. | Client |
| STO rate | A reduced rate hotels give tour operators to package into tours. The booking-system company NightsBridge calls it the wholesale rate, not shown publicly, and suggests around 25% off rack as a starting point. | Trade only |
Sources: HSMAI rack rate, HSMAI best available rate, AltexSoft rack rate, NightsBridge on STO rates.
"B2B rates" is the umbrella term for any trade price, net or commissionable; our guide to what B2B travel is covers that side. For the other abbreviations on a rate sheet, keep the travel industry glossary open.
The real difference between these rates is who carries the money and the risk, not the price itself. Read the table by row.
| Question | Net rate | Commissionable rate | Rack rate or BAR | Non-commissionable rate or charge |
|---|---|---|---|---|
| Who sets the selling price | You: net plus your markup | The hotel; you sell at its price | The hotel, published to everyone | The supplier, unless it's a net rate you mark up |
| Who collects payment | You collect from the client and pay the supplier | Usually the hotel, from the guest at check-in or check-out | The hotel or the site the guest books on | Whoever sells it; nothing comes back to you |
| When the agent is paid | When the client pays you, before the supplier deadline | After the stay, in the next payment run of the hotel or chain | Only if it was booked through a channel that pays commission | Never, unless you add a markup or a fee |
| How the agent earns | The markup you choose | A fixed percentage of the commissionable part | The standard chain percentage, if any | Your own markup or service fee |
| Main risk | Pricing too high, a client who doesn't pay, supplier deadlines you must meet | Commission that never arrives; no-shows and cancellations pay nothing | Same as commissionable | Expecting commission that was never on offer |
| Typical use | B2B portals, bedbanks, DMCs, packages | Chain hotels booked through a GDS, direct or a consortium | Benchmark price; walk-in guests | Corporate and net contracts, taxes, mandatory fees |
Checked November 2026. Built from the HSMAI Academy glossary, the ASTA NCF industry brief (May 2026), AltexSoft on agency and merchant models and the Marriott and Hilton policies above.
The rack rate is the full published price of the room; a net rate is a confidential trade price, usually lower, that you mark up. The gap between them is where the margin of a net-rate agent lives. It isn't guaranteed, though. A flash sale on the hotel website can bring the public price close to your net for a few nights, so check the public price before you quote.
Usually, yes, when you book them through a channel that pays agents. Marriott and Hilton both treat their general public rates as commissionable, and the rack rate is a public rate. What they won't pay on is a booking without your agency identifier, a stay that didn't happen, or fees outside the room rate. The non-commissionable rates section of our commission guide covers the exceptions by sector.
Illustrative numbers, not market rates. Say a beach resort sells a deluxe room publicly at USD 200 a night, plus a USD 25 nightly resort fee paid at the hotel. Your client wants three nights. You can book it at the commissionable public rate, or buy it from a net rate of USD 160 a night.
| Line | Sold at the commissionable rate | Sold from a net rate |
|---|---|---|
| Room price the client sees | USD 600 (the public price) | USD 600 (USD 480 net plus your 25% markup) |
| Resort fee paid at the hotel | USD 75 | USD 75 |
| Client pays in total | USD 675 | USD 675 |
| Who the client pays | The hotel, at the stay | You for the room; the hotel for the resort fee |
| Commission base | USD 600 (the resort fee is excluded) | None: there is no commission |
| What you earn | USD 60 (10% of 600) | USD 120 (600 minus 480) |
| Margin on the room price | 10% | 20% |
| Effective rate on the USD 675 total | 8.9% | 17.8% |
| When you're paid | After check-out, in the next payment run | When the client pays you, before you pay the supplier |
| If the client no-shows | You earn nothing | Your terms with the client and the cancellation rules of the rate decide who pays |
The net column earns double, and that's the line most portals lead with. The other half of the story sits in the bottom rows. On the net booking you are holding money from the client, you owe the supplier by a deadline, and a late cancellation is settled under whatever terms you agreed with the client. On the commissionable booking the hotel carries all of that and pays you less for it.
You also can't always price a net rate wherever you like. Mews, a hotel software company, describes rate leakage as net rates appearing publicly at or below the best available rate of the hotel, and hotels write markup limits into contracts to stop it (Mews, June 2026). Selling at or near the public price, as in the example, is the safe default.
The sums behind the table
The sell rate is the price your client pays. On a net booking it's your net rate plus your markup; on a commissionable booking it is the price the hotel set. Mews gives the reverse formula, net rate = sell rate / (1 + markup), which is handy when a client shows you a price and you want to know what a supplier must have charged. How much markup to add is a separate question, and our B2B hotel markup strategy guide compares percentage, fixed-amount and tiered approaches.
A gross rate has the commission inside it; a net rate doesn't. On a tour operator price list that shows both, gross is the price to the public and net is gross minus your commission, the amount you send the operator. On a hotel contract, "net" more often means a separately negotiated trade price rather than gross less 10%. If a rate sheet doesn't say which it is, ask before you quote.
Taxes, mandatory fees and anything collected for a third party usually sit outside the commission base. The exact line is set by each supplier, so treat this table as the pattern, not the rule.
| Item | Usually commissionable? | What to watch |
|---|---|---|
| Room rate at a public rate | Yes | Marriott and Hilton both pay on general public rates when your agency identifier is on the booking. |
| Taxes on the room | Often no | Hilton pays on room revenue only in the US, Mexico and Canada; elsewhere it pays 8% including tax or 10% excluding it. |
| Resort, destination and facility fees | Typically no | ASTA says fees of this kind collected by the property are typically not commissionable, although policies vary by hotel and chain. |
| Service charges | Depends on the contract | Singapore hotels that add a service charge may show prices before service charge and GST (the familiar "++"). GST at 9% is then charged on the price plus service charge. The IRAS example: 100, plus 10 service charge, plus 9.90 GST, comes to 119.90. Ask whether commission is on the 100 or the 110. |
| Net and corporate rates | No | ASTA notes these are often well below the published or rack rate. You earn through markup or a fee. |
| Incidentals (minibar, spa, restaurant) | No | Not part of what you booked. |
| Tour operator extras | Often no | ASTA lists special event tickets, government taxes, VAT, and park and entrance fees. |
| Cruise NCFs, port charges and government fees | No | See the cruise rows in our commission guide. |
Checked November 2026. Sources: ASTA, The History, Economic Impact and Future of Non-Commissionable Fares (May 2026); Hilton transient commissions; IRAS, GST for hotels and F&B.
The hotel example in the ASTA brief shows what this does to a headline rate. A three-night stay totals USD 1,050, of which USD 150 is resort fees. Commission at 10% is paid on the USD 900 room rate only, so the agency gets USD 90: an effective 8.6%.
Cruise is where it bites hardest. The same brief puts the cut to effective commission on cruise sales at 20-25%, with around 30% at the high end. Our guide to non-commissionable rates and NCFs covers the cruise side and the lines that have dropped them.
If you advertise hotel prices to consumers in the United States, the FTC Rule on Unfair or Deceptive Fees has applied since 12 May 2025. It covers travel agents and other third parties as well as hotels. The total price, including mandatory fees such as resort fees, has to be shown clearly; government charges can be left out of the headline figure but must be disclosed before payment (FTC FAQ). A commissionable rate quoted without its resort fee is a commission problem everywhere and a compliance problem in the US.
On a commissionable booking you rarely invoice the client for the room. On a net booking you always do, because you are the one selling it.
That last point is worth an hour with your accountant. In the UK, for example, the HMRC Tour Operators' Margin Scheme (TOMS) applies when a business sells travel as principal or undisclosed agent, and VAT is then accounted for on the margin; a disclosed agent earning a readily identifiable commission sits outside it (VAT Notice 709/5). Other countries have their own versions, and we can't advise on them.
Choose net rates when you want to control the price and can carry the money. Choose commissionable rates when you'd rather the hotel held the risk.
Net rates tend to suit you if:
Commissionable rates tend to suit you if:
Net isn't automatically better. A net rate can sit above a flash-sale price on the hotel website for a week, and you've taken on payment risk and admin that a commission never asked of you. Most agencies end up using both. If you contract hotels directly, our hotel contract template is a starting point for writing the rate basis down.
Most disputes over rates start with something nobody wrote down. These are the six we'd check first.
The test we'd apply to any rate: can you say in one sentence who sets the price, who takes the money and when you get paid? If not, don't quote it yet.
Every rate on DMC Quote is a net rate. There's no commission on our hotels, airport transfers, attraction tickets or tours, and nothing to chase after the stay. You see the trade price, decide your selling price and invoice your client yourself, outside the portal. The one place the portal applies a markup for you is the AI package builder: one percentage from 0 to 50, applied to the whole package, which then produces a client quotation as a link or a PDF.
A few things to know before you price:
One honest limit: if your client insists on paying the hotel at check-in, a prepaid net rate isn't the right fit for that booking. For a wider view of how our pricing works, see the B2B rates and pricing guide or browse the B2B hotel booking portal.
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It is a price, or part of a price, on which the supplier pays you no commission. Sell it unchanged and you earn nothing, so you add a markup or charge a service fee. Hotel net rates, some corporate rates, resort fees and many taxes are the usual examples. On cruises, the non-commissionable fare (NCF) is a slice of the fare kept out of the commission base.
It is a price the hotel sets and publishes, which you sell unchanged in return for a percentage of it. Marriott treats all published rates open to the general public as commissionable and pays 8%, or 10% to agencies in its Preferred Travel Agency programme. Commission is paid on stays that actually happened, after the guest has left.
With a commissionable rate the hotel sets the selling price, the guest usually pays the hotel, and you receive a percentage after the stay. With a net rate you buy at a trade price, set your own selling price, collect from the client and keep the difference. Net rates give you price control and earlier income. Commissionable rates leave the payment risk with the hotel.
Usually, if you book them through a channel that pays agents and your agency identifier is on the booking. The big chains treat their general public rates as commissionable. What they typically do not pay on is resort fees, taxes in some markets, and stays that never happened.
The rack rate is the standard published price of a room type, before any discount. A net rate is a confidential trade price, normally lower, that an agent marks up to reach the selling price. The gap between the two is the room an agent has for a margin, although a sale on the hotel website can narrow it.
A gross rate is the price to the client with the commission still inside it. A net rate has no commission in it. Gross minus your commission equals net, so a 10% commission on a gross price of 100 leaves a net of 90, and 10 on top of 90 is an 11.1% markup.
It means the price shown is your cost and no commission will follow later. Your income is whatever markup you add before you quote the client. Older rate sheets also spell it nett.
No. Every rate on DMC Quote is a net rate. You see the trade price for hotels, airport transfers, attraction tickets and tours, set your own selling price and invoice your client yourself. The AI package builder can add one markup percentage, from 0 to 50, across a whole package.
DMC Quote (dmcquote.com) is a B2B travel portal run by Travel DMC Group, Singapore. Travel agencies register free and book at net rates, then set their own selling price.
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