Italy captivates like few destinations can. Ancient ruins, Renaissance art, coastal beauty, and world-class cuisine combine to create experiences that clients remember forever. For travel agents, Italy offers both popular circuits and off-beaten-path discoveries.
Classic Italian Cities
Rome
The Eternal City. Colosseum, Vatican, Trevi Fountain, and endless history. Minimum 3 nights recommended. Timed entries essential for major sites.
Florence
Renaissance capital. Uffizi Gallery, Duomo, Ponte Vecchio. Compact center easily walkable. 2-3 nights sufficient.
Venice
Unique waterway city. St. Mark's, gondola rides, Murano glass. 2 nights captures the essence. Booking challenges during festivals.
Beyond the Classic Circuit
Amalfi Coast
Dramatic coastal scenery, Positano, Ravello. Best explored by car or driver. April-October optimal.
Tuscany
Wine country, hilltop towns, cooking classes. Rental car or guided tours. Siena, San Gimignano, Chianti region.
Cinque Terre
Five colorful fishing villages. Hiking trails connecting villages, train access. Limited accommodation – book early.
Italian Trains
High-speed trains connect major cities:
- Rome-Florence: 90 minutes
- Florence-Venice: 2 hours
- Rome-Naples: 1 hour
Sample Italy Itineraries
Classic Italy (10 nights)
- Days 1-4: Rome
- Days 5-6: Florence
- Days 7-8: Venice
- Days 9-10: Italian Lakes or return
Southern Italy (7 nights)
- Days 1-3: Rome
- Days 4-5: Naples, Pompeii
- Days 6-7: Amalfi Coast
Hotel Highlights
Rome
- Luxury: Hotel de Russie, Portrait Roma
- Mid-Range: Hotel Raphael, The First Roma
Florence
- Luxury: Four Seasons Firenze, Villa Cora
- Boutique: Palazzo Guadagni, Hotel Lungarno
Venice
- Luxury: Gritti Palace, Belmond Cipriani
- Mid-Range: Ca'Sagredo, Hotel Flora
Italy rewards detailed planning. Help clients discover its layers, and they'll return again and again.
